Changing the normal coffee shop to the coffee shop that people really want to check in

“Coffee shop” is one of the most popular businesses that most people want to do. The reason is that people have imagined about modern cafes, familiarity, and the taste of coffee that many people can’t live without. And finally, make them dreamed of having their own coffee shop or because the coffee shop business is not difficult to start because there is not much capital required.

However, the more business targets many people and easier to open, the more competitors. Also, we will see that in this era there are coffee shops or cafes located almost everywhere. So, to make our coffee shop, especially normal coffee shops that are not successful brands, we need to have a strategy to compete with the competitors.

The coffee shops in this era is are not selling only the taste of coffee

Customers nowadays are not need just good coffee, delicious cakes like many years ago. What is more important than good coffee or delicious cake is the atmosphere that is really good for them. We also can conclude that people in this era actually go to the coffee shop to enjoy the atmosphere of the shop, to relax, to see beautiful view and taking photos. So that, don’t forget the importance of this point.

The more NORMAL, the more STORY awakens

Most people are really impressed with the story, so, to make normal coffee shop become more interested is to fulfil story. The cool story can be made from a person, a shop or drinks. For example, Mobidrip x Mother Roaster, a small coffee shop with cool story. The coffee shop owner is an auntie barista. The atmosphere of coffee shop is in minimal style but cool which the story can be created from both person and coffee shop.  Another example is Gong Valley, the coffee shop in the valley located next to the stream that should not be known because the location is not outstanding. However, both Thai and foreign customers like visit because the coffee shop is full of story, since the owner and coffee production processes that are connected to people in the community. Customers who visit are actually see the atmosphere of traditional coffee roaster. The aroma of roasted coffee is spreading around the area. This is a true story that attracts people to find the story and awakens it.

Lastly, the taste must be good

In the end, the reasons that will cause regular customers returned to visit the coffee shop frequently are both flavors and services. This is an important basis, not just a coffee shop, but every restaurant and beverage shop must have this basis as well. Being a normal coffee shop is having an advantage as the customers can access the owner easily and friendly, also, the barista can adjust the flavor as needed which regarded as a charming of normal coffee shop.

Promotion and retention of customer information are important

Even though the shop has all of mention trick but lack of marketing and customer information retention, other competitors might be competed with various marketing activities. For example, the promotion of collecting points of coffee shops. Therefore, do not overlook the importance of marketing as well. You don’t need to ask for help or expensive equipment, just using free items such as LINE Official Account, which has good tools and free start for entrepreneurs to use for marketing activities. Either create a membership system to accumulate points or to store customer databases to send news, promotions, and other services of the shop are also good.

Doing business in this era, the technology is necessary to learn. If anyone doesn’t know, there is free learning, such as the lesson for Promoting restaurant via online to increase sales by 10 times at Makro horeca which intends to produce for entrepreneurs of restaurant and drinks shop can be learned and applied online marketing techniques to increase sales.

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